Privacy & Terms for Matriarch Herbs

Effective Date: 1 November 2026

MATRIARCH HERBS (“MH” or “we”) owns and operates the website matriarchherbs.com. Your privacy is important to us, and we have created this Privacy Policy and Terms of Service to inform you of our information collection, use, and sharing practices. We do not ask for personal information unless we truly need it, and we do not share your personal information with anyone except to operate our services, comply with the law, or protect our rights.

Part I: Privacy Policy

Section 1 - Consent

How do you get my consent? When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like email marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.

How do I withdraw my consent? If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at info@matriarchherbs.com or mailing us at:

Matriarch Herbs
Attn: Laci Silva
8680 Miralani Drive #134
San Diego, CA 92126.

Section 2 - Children Under The Age Of 16

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16 or knowingly allow such persons to log in to the website. If you are under 16, do not use or provide any information on this website or make any purchases. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

Section 3 - Information We Collect

The amount and type of information depends on the context of your inquiry, purchase, or care plan.

• Health & Motherhood Details: To prepare your custom care plan, we collect details such as your estimated due date, your current phase of motherhood, your primary health goals, current symptoms, dietary restrictions, and medications.

• Transaction and Contact Information: When you purchase products or services, we collect your name, email address, phone number, delivery address, and payment information.

• Information We Collect Automatically: When you browse our store, we automatically receive your computer’s internet protocol (IP) address to help us learn about your browser and operating system.

Section 4 - How We Use Your Information (Health & Confidentiality)

Matriarch Herbs provides nonmedical doula and herbal services. We treat the health information you share as confidential. We limit access to this information and use it only to tailor your in-home care, restorative meals, and botanical remedies. We do not sell health information or use it for advertising. We also use your data to process transactions, ship retail products, and communicate with you about your customized care. Please note that while we hold your privacy in the highest regard and use secure systems, Matriarch Herbs is a nonmedical service and is not a covered entity under the Health Insurance Portability and Accountability Act (HIPAA).

Section 5 - Shopify & Third-Party Services

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s secure data storage, databases, and general application behind a firewall.

• Payment Security: If you choose a direct payment gateway, Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your transaction, after which it is deleted.

• Third-Party Providers: In general, third-party providers used by us will only collect, use, and disclose your information to the extent necessary to allow them to perform their services. However, payment gateways have their own privacy policies. Once you leave our store’s website or are redirected to a third-party website, you are no longer governed by this Privacy Policy.

• Google Analytics: Our store uses Google Analytics to help us learn about who visits our site and what pages are being looked at.

Section 6 - Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. We follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Section 7 - Cookies

Our site uses cookies dropped by us or third parties to operate and personalize the website. Here is a list of cookies that we use so that you can choose if you want to opt-out:

• _session_id: unique token, sessional. Allows Shopify to store information about your session.

• _shopify_visit: no data held. Persistent for 30 minutes from the last visit. Used by our internal stats tracker to record the number of visits.

• _shopify_uniq: no data held. Expires midnight of the next day. Counts the number of visits to a store by a single customer.

• cart: unique token. Persistent for 2 weeks. Stores information about the contents of your cart.

• _secure_session_id: unique token, sessional.

• storefront_digest: unique token, indefinite. Used to determine if the current visitor has access.

• PREF: persistent for a very short period. Set by Google and tracks who visits the store and from where.

• __adroll: persistent for 90 days. Enables us to identify your device to serve targeted advertising.

Section 8 - International Data Transfers

As part of the services offered to you, the information you provide may be transferred to the United States. If your transaction is processed by a payment gateway located in the United States, your personal information may be subject to disclosure under United States legislation, including the Patriot Act.

Section 9 - California Privacy Protection Act (CalOPPA)

Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We will not distribute your personal information to outside parties without your consent. Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. Users may request changes to, or deletion of, their personal information at any time by emailing us at info@matriarchherbs.com.

Section 10 - Disclosure & Business Transfers

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service. If Matriarch Herbs is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products and provide care to you.

Section 11 - Changes To This Privacy Policy

We reserve the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated.

Questions And Contact Information

If you would like to: access, correct, amend, or delete any personal information we have about you, register a complaint, or simply want more information, contact our Privacy Compliance Officer at info@matriarchherbs.com or by mail at: Matriarch Herbs Attn: Privacy Compliance Officer 8680 Miralani Drive #134 San Diego, CA 92126

Part II: Terms of Service

Section 1 - Medical and Emergency Notice

The content, services, and holistic practices provided by Laci Silva—including the botanical information detailed on the website—are for educational and informational purposes only. Laci Silva is a trained postpartum doula and herbalist, not a licensed medical physician. The holistic health consultations, traditional bodywork, and custom herbal formulas offered are not intended to diagnose, treat, cure, or prevent any medical condition or disease. Always consult your physician, OB/GYN, or midwife before making dietary changes, beginning new holistic therapies, or using herbal supplements during pregnancy and postpartum recovery.

Section 2 - Not an Emergency Service

Matriarch Herbs does not replace a licensed healthcare professional. If you may be experiencing an emergency, call 911 or your local emergency number immediately. Do not use our contact forms or services for emergency assistance.

Section 3 - Herbal Products & FDA Disclaimer

Any custom herbal tinctures and botanical preparations formulated during your in-home care have not been evaluated by the Food and Drug Administration (FDA). Reliance on any information provided on this website is solely at your own risk.

Section 4 - No Guarantees of Outcome

While Matriarch Herbs utilizes traditional practices, holistic nutrition, and botanical remedies designed to support postpartum healing, every body is unique. We cannot guarantee specific health outcomes, milk supply increases, or recovery timelines. All services and products are provided without warranties of any kind, either express or implied.

Section 5 - Cancellations & Refunds

Herbal Products & Healing Foods: Due to health, safety, and hygiene regulations, all sales of custom botanical remedies, tinctures, teas, and prepared healing foods are final and non-refundable

Holistic Health Consultations: We request at least 24 hours' notice if you need to cancel or reschedule your holistic health consultation. Consultation fees are non-refundable once the assessment session has occurred and the custom herbal formulas have been formulated.

In-Home Postpartum Doula Care: Because we accept a limited number of clients per month to ensure dedicated care, cancellations, deposits, and refunds for custom in-home doula packages are governed strictly by the individual Care Agreement signed prior to the start of your fourth-trimester care.

Section 6 - Intellectual Property Rights

The website and its entire contents, features, and functionality (including but not limited to all information, text, displays, images, and design) are owned by Matriarch Herbs and are protected by United States and international copyright and trademark laws. You must not reproduce, distribute, or create derivative works of any of the material on our website without prior written permission.

Section 7 - Limitation on Liability

To the fullest extent provided by law, in no event will Matriarch Herbs or Laci Silva be liable for damages of any kind, under any legal theory, arising out of or in connection with your use, or inability to use, the website, any content on the website, or any services or products obtained through the website, including any direct, indirect, special, incidental, or consequential damages. If you are a California resident, you waive California Civil Code Section 1542, which says: 'A general release does not extend to claims which the creditor does not know or suspect to exist in his favor at the time of executing the release, which, if known by him must have materially affected his settlement with the debtor.’

Section 8 - Governing Law and Jurisdiction

All matters relating to the website, these Terms, and any dispute or claim arising therefrom shall be governed by and construed in accordance with the internal laws of the State of California.